The number of searches for hotels on the Tiktok platform climbed steadily, with a year-on-year growth of 122% in the first three quarters of this year

On December 8, it was reported that the Massive Engine City Research Institute, together with Tiktok Life Service, released the 2023 Tiktok Life Service Hotel Special Report, presenting the ecological situation of the hotel industry on Tiktok platform.

With the growing grass attribute of Tiktok platform becoming increasingly prominent, many people search for destination hotels on Tiktok platform before traveling. The number of Tiktok platform searches for hotels has steadily increased, with a year-on-year increase of 122% in the first three quarters of this year.

At the same time, the report also carries out data analysis from the perspectives of searching for hotel types through Tiktok, the number of live broadcasts and user views through Tiktok hotel accounts, the gender distribution of hotel users who place orders through Tiktok, the age distribution of hotel users who place orders through Tiktok, and the city distribution of hotel users who place orders through Tiktok.